Not just another digital promotion service.

Do you want to reach the international DJ elite with your label’s upcoming releases and get their feedback before they hit the shelves?

Do you want to create a buzz around your music and have it performed on dancefloors across the world by the movers and shakers of the industry upfront before its official release?

Do you want a variety of selling points which you can emphasize to make your label’s releases stand out in an over-crowded market?

BPM Affairs offers all of the above, based on many years of dedicated experience in label management and promotion, at a cost affordable to record labels of all magnitude. We devote our expertise and focus in promoting your upcoming releases in order to get them into the hands, ears, hard drives and playlists of the world’s best DJs, upcoming stars and most essential current tastemakers.


The service.

Our ambition is to effectively support and promote high-grade club music with the attention and sensitivity necessary to provide our clients a successful promotion campaign.

In an increasingly internet-dominated world, digital promotion offers a cost-efficient, uncomplicated and sensible marketing tool with a practically limitless reach. The flip side of the coin, however, is the challenge of standing above the promotional flood, which sees an endless deluge of music literally bombing DJs on a daily basis. With many artists and labels opting for the shotgun approach of spam-like promotion, DJs are too often faced with wading through an inbox full of releases from anonymous sources which don't even fit their musical profiles.

The DJs and members of our pool know that BPM Affairs treats this issue with the most attentive care, making sure to equip them with the highest quality sounds fit to their musical needs - and in return they thank us with their continued cooperation and support. Each of our promotion campaigns is individually designed, with your music sent to a handpicked list of suitable pool members meticulously selected to generate the biggest impact.

At BPM Affairs your music is in the right hands since we are happy only when you and our DJs are happy too!


The system.

Our system operates on an efficient and simple to use web-driven platform that is based on a fair give-and-take approach with our pool members. All tracks in our system can be comfortably streamed in full length using our browser preview player, so the listener is never forced to download anything they don't like. Anytime they hear a release they want to have for their own collection, they simply need to provide feedback in the attached comment form and a download link automatically appears.

The BPM Affairs system avoids uncontrolled spam-based promotion, bypasses any chasing after feedback and eliminates useless "please send me the high quality files" requests! Instead, pool members have full control to instantly receive only the music they like. In return, labels are guaranteed feedback from each listener who decides to download and support their release, along with detailed statistics about the progression of the promotion campaign.


Our pool.

Our member pool of diverse tastemakers and trendsetters is selected with a constant eye on current developments in the market. In addition to including the most internationally renowned and in-demand DJs, our pool also includes the stars of tomorrow as well as a selection of the most relevant radio DJs and music journalists.